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| Delmege Tours - Head of Travel, Events and Corporate Affairs Mahesh Senanayake speaking the gathering on the occasion. (From left) Managing Director of Sri Lanka Tourism Promotions Bureau Sutheash Balasubramaniam, Director of Delmege Group and CEO - Valli |
Delmege Tours officially announced the launch of the international hike - “Reach The Peak Sri Lanka” - at a media briefing held in Colombo,today . While it will promote its main event annually , the product is aimed at promoting hiking as an authentic experience . Hence , Reach the peak Sri Lanka is established to offer many options for hiking across the country where the hikers shall chose a package to seek new experiences with all what is required for a pleasurable hiking experience .
The dedicated Website www.reachthepeaksrilanka.com was also launched at the function where Managing director Sri Lanka Tourism promotions bureau Mr Sutheash Balasubramaniam, Director Delmege Group and CEO Vallibel one PLC Ms Dinusha Bhaskaran, Mr Denesh De Silva Director /Head of Marketing & Sales Amaya Leisure PLC & Kingsbury Colombo and the representatives of the sponsors were present .
Commenting on the new product; Director Delmege group / CEO Vallibel one Ms Dinusha Bhaskaran said “ Our travel arm follows the new trends in the market and is geared to introduce novelties thus contributing to destination marketing with a focus targeted at tourists who seek adventurous experiences . With the strategic moves the government is taking in promotion of tourism , we believe that there is a role we have to play and this is such an initiative”
Reach The peak Sri Lanka main event will be held on 24th November at the Hanthana range of mountains covering approximately 12 kilometers which is abundant with natural fauna and flora overseeing the most of the best of Kandy district . The event is opened for both foreign and local hikers and will be handled by a group of professional hiking guides and all participants will be insured during the hike . The event will start at 8 a. m at the Hotel Amaya Hills premises and there will be a special shuttle services from Kandy town to pick the hikers to bring them to the location . All participants will take part in a tree planting initiative as well as be encouraged to engage in collecting waste items that pollute the natural terrain at Hanthana , thus setting an example to all other hikers.
“We will constantly strive to come up with innovative products to attract the global attention and are committed to contribute to the industry in a much meaningful manner . In this particular project we have tied up withseveral other travel agents thus setting an example that industry can work together for a common goal “ opined Mahesh Senanayake Head of Travels ,events and Corp. Affairs Delmege Tours/Delmege Forsyth .
The climax of the hike is billed to be the gala event that will be held at Amaya hills . Amaya Hills is the official hospitality partner for the event . Mr Denesh Silva expressing his views said “ As the hospitality partner we are delighted to associate with Delmege tours on this adventurous Hanthana hiking challenge which would benefit the travelers both domestically and foreign .We believe such events would benefit the foreign tourists who look forward for adventure activities when choosing destinations for their travel plans "
Adventure tourism has become a trend in the world and Sri Lanka is gaining global attention for its diversity and ease of access . What reach the peak sri lanka strives to achieve is catering to the growing audience of adventurous tourists who believe in thrilling experiences .One of the key partners of the event, Mountain dew is in line with this trend and reaches a wide young audience with similar passion.
Representing Mountain Dew : Mrs. Dulanee Weerackody GM – Marketing and Key Accounts Varun Beverages Lanka Pvt Ltd commented “Mountain Dew is the fastest – growing carbonated soft drink brand in the world and also the fastest growing brand of PepsiCo worldwide “ and spoke to the appropriates of the association with the mega event ” Dew is about an attitude, a culture, it is about shrinking all your fears to overcome them and emerging victorious, it is a boost of confidence, as of its daring and extreme citrus taste, it encourages consumers to rise above fears and try something new, explore new boundaries and to emerge victorious.” She elaborated .
The event is endorsed by Sri Lanka Tourism promotions bureau and Sri Lanka convention bureau while Mountain Dew is a key partner which is a brand synonymous with adventure and hiking in particular . premier digital media agency eMarketing eyes is the digital media partner for the event . Several public and private sector organizations are billed to become partners of this event.
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Mr.Asela Ambepitiya - Sales Manager Inbound of Sri Lankan Airlines, Ms.Inoshini Perera - General Manager of the Sri Lanka Convention Bureau, Mr.Suthesh Balasubramaninum - Managing Director Sri Lanka Tourism Promotion Bureau, Ms.Dinusha Bhaskaran - Director of Delmege Group and CEO of Valible one PLC, MrAmrith Adhihetti - Head of Group Strategic Business Development and Planning of DelmegeForsyth , Mr.Denesh Silva - Director and Head of Sales and Marketing Amaya Plc, Mr.Mahesh Senanayake - Head of Travel, Events & Corporate of Delmege Tours
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